07 / SIDEQUEST / BRAND CONCEPT

LOCALROAST

A tiny coffee shop with an unreasonably big personality.

YEAR2026 / CONCEPT
MY ROLECONCEPT / BRAND / PLANNING
STATUSIN EXPLORATION
07LOCALROAST
01 / THE BRIEF

Make a neighbourhood coffee spot that feels bold, playful and immediately recognisable—even in 250 square feet.

02 / THE ACTUAL PROBLEM

A small café has to earn every square foot. The challenge is keeping the personality big while the footprint and operating model stay manageable.

03 / WHAT I DID
  1. 01

    Explored a bold, playful brand direction and pushed against generic minimal café styling.

  2. 02

    Worked through a 250 sq ft format and the practical choices behind a small coffee business.

  3. 03

    Compared setup, equipment and working-capital needs before committing to a launch.

04 / WHAT MOVED

A brand and business concept in exploration. The next step is finding the right space, operating setup and people to make it real.

NEXT CASE / SIDEQUEST / EDITORIAL PRODUCT

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