03 / PERFORMANCE CREATIVE

GHARANA

Making a traditional product feel specific, regional and scroll-stopping.

YEAR2026
MY ROLECREATIVE DIRECTION
STATUSCREATIVE DEVELOPMENT
GHARANA — selected project artwork
01 / THE BRIEF

Create Meta ads and social work that can sell without losing the texture of the product.

02 / THE ACTUAL PROBLEM

Commodity advertising defaults to benefits, pack shots and generic family language. That makes everything correct—and nothing memorable.

03 / WHAT I DID
  1. 01

    Started with a lived regional truth: rain outside, hot food inside.

  2. 02

    Used copy and art direction that could only belong to this product and place.

  3. 03

    Developed “The real generational wealth”: a mixed-media reel concept linking Indian kitchen artefacts across generations.

04 / WHAT MOVED

Regional ad artwork and a generational-wealth campaign direction, with a reel study exploring the visual language. Creative development is shown here; campaign performance is not claimed.

Early mixed-media reel study. This predates the later glass-bottle direction.
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